Caras en Moore

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On a hot New York City summer afternoon, I decided to hunt for my favorite Puerto Rican coffee, Yaucono. For months it had been on my wish list, but I had found it impossible to buy it in New York. I had searched all over but was not successful, until I spoke with my aunt. She mentioned that she knew of a Puerto Rican place in East Williamsburg or Bushwickwhere we could purchase a variety of Boricua coffees.

Graham Avenue has been known throughout the past 60 years as a home to Brooklyn’s Puerto Ricans. The sector has so much history embedded that Graham Avenue is officially known as Avenue of Puerto Rico. Moore Street, the site of this photo essay, lies just off the southern part of Graham, and is home to several businesses that are Puerto Rican owned. Some of the businesses inside the Puerto Rican community include La Marqueta de Moore, restaurants, a meat market, the botánica, 2 record stores (San Germán Records and Johnny Albino Music Center) and other shops catering to the community. I felt the presence of Puerto Rican culture and heritage as I walked Moore and flags flew rhythmically in the wind.

As I visited more often, I established a relationship with some of the older business owners. I noticed that most of them understood that business was slowing down and changes were abreast in their neighborhood. This photo essay documents the worried faces of these business owners as they proudly confront the changes that lie ahead.

Click play to see the slideshow of images


Photographs by © Antonio Andrés Rodríguez.
© Antonio Andrés Rodríguez. Published by permission in Centro Voices on 3 December 2014.

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Centro Voices (ISSN: 2379-3864).
The views expressed here are those of the author and not necessarily those of Centro Voices, the Center for Puerto Rican Studies or Hunter College, CUNY.